If we were sitting in a senior management meeting discussing AI investment, there is one question we'd want answered before talking about platforms, licences or implementation. What problem are we actually trying to solve? AI is moving incredibly quickly, and that...
Businesses face a lot of pressure to “do something with AI”. Use it to improve efficiency, automate customer service, create content faster, reduce administration and save money. All perfectly reasonable business objectives. But we would add another question to the...
AI has become part of everyday life remarkably quickly. People use it to write emails, find information, plan holidays, understand difficult subjects, create images and even decide what to cook for dinner. Our latest FN Research study found that 30% of Northern...
In the first article in this series, we explored five significant figures from FN Research’s white paper, Understanding Northern Ireland Consumers: The behaviour signals shaping markets in 2026. Together, they showed a local market shaped by cautious decisions,...
Northern Ireland customers may look familiar, but the reasons behind their decisions are changing. Financial pressure, future uncertainty, and changing lifestyles are affecting what people buy, when they commit, and which businesses they trust. FN Research’s white...
Most businesses don't suddenly discover their brand has a problem. In reality, it happens much more gradually than that. The messaging that once felt clear becomes a little blurred. The market changes, new competitors appear and customer priorities shift. Before long,...
Our MD, Fiona Norman, shares her thoughts on questionnaire design. I have to admit, I can't complete a customer survey like a normal person. I genuinely do try. But after more than 35 years working in market research and consumer insight, my brain won't let me. The...
Fiona Norman, our MD, shares her experiences and insights over the last 15 years. FN Research recently turned 15. That sentence feels slightly strange to write. In some ways, it feels like only yesterday that I decided to take the leap and start my own business. In...
One of the biggest misconceptions we often see organisations making is assuming that if a service is valuable, people will automatically use it. But in reality, that isn't always how people behave. Over the years at FN Research, we have worked with organisations...