Focus Groups

Focus groups help you understand what your customers really think about your products, services, communications and overall experience.

Focus groups are an effective method of providing a deep understanding of your customers that allows you to place them at the centre of your business strategy.

Led by an experienced moderator, each discussion gives people the freedom to share their views in a relaxed setting. We explore the reasons behind their reactions and turn what we hear into clear findings and practical recommendations for your business.

Focus groups can take place face to face or online across Northern Ireland, Great Britain and the Republic of Ireland.

The value of focus groups for your business

Understand your customers better

Focus groups reveal what customers value, what frustrates them and what they would like you to improve.

Listening to people discuss their experiences can help you identify unmet needs, understand different points of view and focus on the changes that will matter most.

Improved Products and Services

Testing an idea with your target customers can help you make stronger decisions before committing significant time or money.

Focus groups allow people to react to new products, services, packaging, advertising or early ideas. Their feedback can help you identify the strongest options and address possible problems before launch.

Develop Clearer Marketing

Focus groups show how customers understand and respond to your messages.

We explore which words, ideas and benefits feel most relevant to different audiences. This helps you develop advertising and communications that are clear, credible and more likely to connect.

FN Research Focus Group Process

Our group discussions are led by experienced moderators, with more than 20 years of research experience. We know how to make people feel comfortable, encourage everyone to contribute and explore important points in greater depth.

We design a recruitment questionnaire for every project and carefully select participants who match the agreed audience. We can recruit participants from customer lists, by telephone, or through our trusted fieldwork partners.

Recruitment is checked to maintain quality and confirm that the right people have taken part.

We have conducted numerous projects for clients such as Consumer Council