The respondents are sometimes but not always in a relationship; family and friends that are involved in the same purchase decision.
Respondents are often interviewed in a paired qualitative depth interview when the subject matter is sensitive, or when respondents are likely to be more open and articulate in the presence of a friend (often recommended for interviewing children and teens).
The value of friendship pairs for your business
Understand your customers better
This methodology is often used for research with children and young people (where they know each other) in order to avoid respondents being intimidated and biasing their responses accordingly.
The purpose of in-depth interviews is to understand the underlying motivations, beliefs, attitudes, and feelings of respondents on a particular subject.
FN Research Friendship Pairs Process
We have fully trained and experienced moderators to conduct our paired depth interviews.
We design a bespoke recruitment questionnaire for the project and utilise our recruiters to identify potential respondents. We can recruit the respondents via online, telephone or directly in home using a recruitment questionnaire.
FN Research expertly delivers high-quality friendship pairs for a range of clients across many sectors in Northern Ireland.
Some of our Qualitative Research Clients
Get in touch to discuss your Friendship Pairs project
