Quantitative Research

 

Good decisions need reliable evidence. Our surveys and other quantitative research give you a clear picture of what your customers think and how widely those views are shared, helping you spot opportunities, measure performance and plan with confidence.

 

Based in Northern Ireland, we carry out surveys and quantitative research across Northern Ireland, Great Britain and the Republic of Ireland. We work with businesses, public bodies, charities and membership organisations.

Quantitative research gathers information from a larger number of people using carefully designed questions.

It can help you measure customer satisfaction, test a new idea, understand your market or see whether attitudes are changing. It also gives you reliable figures that can be compared across different customer groups or tracked over time.

FN Research can carry out research online, by telephone or face to face. We will recommend the approach that best fits your audience, budget and business question. 

Quantitative Research Services in Northern Ireland

Market Research Surveys

Understand what your customers, employees, members or wider audience think.

We design clear, unbiased questionnaires and manage the full process, from choosing the right people to take part through to analysing the results. Surveys can be completed online, by telephone or face to face.

 

Exit Interviews

Speak to customers while their experience is still fresh.

We carry out short, structured interviews with people leaving shops, visitor attractions, events, cafés and other locations. This helps you understand who visited, what they thought and what could improve their experience.

Product Testing

Test products, packaging, flavours, designs or new ideas before making a larger investment.

We gather honest feedback from the right target customers, helping you identify the strongest option and address any issues before launch.

 

Customer Satisfaction Surveys

Find out what customers value, where their experience falls short and what would make the greatest difference.

We can carry out a one-off survey or develop a regular programme that tracks satisfaction and improvement over time.

Advertising Awareness Surveys

Measure whether people noticed your campaign, understood its message and took action.

We can explore awareness, recall, perceptions, consideration and response, giving you clearer evidence of what worked and what needs to improve.

 

Accompanied shopping research

Understand what people actually do while choosing and buying products.

A researcher joins a customer during their shopping journey and observes the choices, questions and difficulties that arise. This can uncover valuable details that customers may not remember in a later survey.

 

Mystery shopping

See your customer experience through the eyes of a real customer.

Our mystery shopping research shows how well your service, staff and processes are working in practice. It highlights what is being done well and where changes may be needed.

 

Hall tests

Hall tests bring people together in a neutral setting to try a product, view an idea or compare different options.

This gives you structured feedback from your target audience under consistent conditions, making the findings easier to compare.

 

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Tell us what you need to understand and the decision you are trying to make.

We will recommend a practical research approach that fits your audience, timescale and budget.

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“We are passionate about information and knowledge.”

Some of Our Clients

FN Research has successfully completed Quantitative Research Projects for…

Power NI

FN Research have proved to be cost-effective and deliver their work in a timely fashion. Fiona has the local knowledge and experience to be able to interpret results. One of the main reasons we utilise Fiona’s expertise is her ability to wade through mounds of research findings and pull out gems of recommendations.

Fiona is very personable and available to work with us, often within very tight timescales

Get in touch to discuss your Quantitative Research project

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